Licensed Themes
From Barbie to PAW Patrol
Decorations specially tailored to your party and party theme – strong brands from a single source.
Paw Patrol
Welcome to the exciting world of PAW Patrol, where the brave furry friends Chase, Marshall, Rocky, Zuma, Rubble and Skye, led by their friend Ryder, master every challenge with team spirit and courage and help animals and people in need.
• PAW Patrol is the No. 1 theme for children aged 0-6 (pre-school)
• Daily TV presence on TOGGO, Netflix and other streaming providers
• Season 11 in 2025 with exciting themes around fire brigade, aeroplanes and monster trucks
• PAW Patrol at the cinema: PAW Patrol #3 „The Dino Movie“ releases from 31 July 2026
Peppa Pig
The animated series Peppa Pig has become an integral part of preschoolers' everyday lives. With exciting adventures, Peppa accompanies kids as their first best friend through daily life – including the birthday party, of course.
• First best friend, relatable everyday experiences, part of daily family life
• Parents (and grandparents) enjoy watching too, because family life is one of Peppa's core themes and the humour also appeals to adults
• Over 90% brand awareness among children aged 3-6
• #2 preschool licence
• Year-round presence across all platforms – TV (SuperRTL), streaming services, digital, audio, print
• 20th anniversary in 2024
My Little Pony
My Little Pony has delighted little girls and boys for 40 years. Since the relaunch in autumn 2021 with the Netflix film My Little Pony „A New Generation“, the 5 main characters Sunny, Izzy, Pipp, Zipp and Hitch have become an integral part of children's rooms. My Little Pony inspires girls and boys to explore, express and celebrate what makes them unique in the world.
• The Netflix film My Little Pony „A New Generation“ was the No. 1 children's film in 86 countries at its launch in September 2021 and the No. 1 film in 20 countries (including Germany)
• The new series My Little Pony „Make Your Mark“ has been running successfully on Netflix since September 2022; season 2 is already confirmed for 2023
• A new episode of the YouTube series My Little Pony „Tell Your Tale“ every week
• Year-round presence on Netflix, digital, audio, print, scheduled free-TV broadcasts on SuperRTL
• 40th anniversary in 2023
Transformers
„More than meets the eye“ – that is the brand essence of Transformers. In the franchise's now more than 35-year history, with six cinema films (the seventh blockbuster releases on 8 June 2023) and numerous series hits, the main characters Optimus Prime and Bumblebee have become evergreen heroes for fans young and old.
• >90% brand awareness
• Multi-generational brand: 76% of children and adults share their fandom as a family
• New kids' series Transformers EarthSpark since November 2022 on Nickelodeon and Paramount+
• New blockbuster cinema film „Transformers: Rise of the Beasts“ on 8 June 2023
PJ Masks
Connor, Amaya and Greg are ordinary children by day, but at night they transform into the PJ Masks pyjama heroes Catboy, Gekko and Owlette to save the world from villains. Since its introduction in 2015, the brand has grown into a global hit, inspiring preschoolers around the world to be heroes in their pyjamas. From 2023, the new series PJ Masks Power Heroes adds even more extraordinary heroes who experience adventures together in exciting new worlds.
• Top 4 preschool brand in Germany
• Year-round presence on TV (Disney Channel), streaming services (Disney+, Netflix), digital
• New series PJ Masks Power Heroes from Q1 2023
• Additional characters and worlds for even more diversity
The Smurfs
Blue body, white pointed cap and boots? Those are the Smurfs. The little comic figures – almost 100 in number – live in Smurf Village and bring joy to young and old with their stories. Especially in focus: their adventures in the fight against the villain Gargamel.
• First appeared in comic form in 1958
• Awareness of over 95%
• Popular with young and old
• 65th anniversary in 2023
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